Online Advertising (GDPR, Meta & Google)
1. Introduction
This section explains how London Aesthetics Clinic uses personal data for online advertising in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
We use advertising services provided by Google and Meta Platforms, Inc. to promote our services and improve our marketing effectiveness.
2. Personal Data We Collect
For advertising purposes, we may collect and process:
Identifiers (e.g. IP address, cookie IDs)
Contact details (if submitted via forms)
Device and browser information
Website usage data (pages visited, actions taken)
Marketing preferences and consent choices
This data is collected either:
Directly from you (e.g. enquiry forms), or
Automatically via cookies and tracking technologies
3. How We Use Your Data
We process personal data to:
Deliver personalised and relevant advertisements
Retarget users who have previously visited our website
Measure conversions (e.g. bookings or enquiries)
Analyse and improve advertising performance
Build audience profiles for marketing campaigns
4. Advertising Platforms Used
Google Services
We use Google Ads and Google Analytics for:
Search and display advertising
Remarketing campaigns
Conversion tracking
Audience insights
Google may use cookies and similar technologies to show ads across its network.
Manage your preferences:
https://adssettings.google.com
https://tools.google.com/dlpage/gaoptout
Meta (Facebook & Instagram) Services
We use tools from Meta Platforms, Inc., including:
Facebook Pixel
Custom Audiences
Lookalike Audiences
These tools allow us to display targeted ads on Facebook and Instagram and measure user actions on our website.
Manage your preferences:
https://www.facebook.com/adpreferences/ad_settings
5. Legal Basis for Processing (UK GDPR)
Under the UK GDPR, we rely on:
Consent (Article 6(1)(a))
For cookies, tracking pixels, and personalised advertising
Collected via our cookie banner before any tracking is activated
Legitimate Interests (Article 6(1)(f))
For limited analytics and performance measurement
Where such interests are not overridden by your rights
You may withdraw consent at any time.
6. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g. pixels, tags) to:
Track website usage
Deliver targeted advertising
Measure campaign effectiveness
These include:
Google cookies
Meta Pixel
Analytics cookies
Non-essential cookies are only activated after you provide consent.
7. Data Sharing and International Transfers
We may share data with:
Google
Meta Platforms, Inc.
These providers may process data outside the UK.
Where this occurs, we ensure safeguards such as:
Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreement (IDTA)
8. Data Retention
We retain personal data only as long as necessary for:
Advertising and analytics purposes
Legal and regulatory compliance
Retention periods vary depending on the platform and purpose.
9. Your Rights Under UK GDPR
You have the right to:
Access your personal data
Request correction or erasure
Restrict or object to processing (including profiling and direct marketing)
Withdraw consent at any time
Request data portability
Lodge a complaint with the Information Commissioner’s Office
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including safeguards against unauthorised access, loss, or misuse.
11. Updates to This Policy
We may update this policy to reflect changes in legal requirements or advertising technologies. Updates will be published on this page.
12. Contact
For any questions about this policy or your data rights, please contact us via the website contact page.
